We realize that we more accurately provide a service rather than a product. Building a fine home is not the same as building a piece of fine furniture. Being leaders in our field means we focus on the fact that we must provide both the project management and technical expertise to build aesthetically pleasing, energy efficient homes with high standards for craftsmanship. By recognizing that we provide a service and not a product we focus on ways to improve our management processes. We ask how we can provide a better customer experience. How can we modify our systems to produce a better result'influencing pricing, project timelines, environmental impact, etc?